Our Team

Carol Loch is a results-oriented Fortune 100 corporate professional with over 30 years of progressive leadership, marketing, and product development experience in the competitive packaged goods industry. With an entrepreneurial spirit and meticulous attention to detail, Carol has built a reputation as a process-driven team player with exceptional critical thinking skills. As co-founder of Marketiquette, Inc., a boutique branding and go-to-market strategies firm established in 2001, she has consistently delivered impactful results for her clients. Carol was instrumental in developing the firm’s strategic branding and go-to-market initiatives, offering comprehensive, end-to-end services grounded in Marketiquette’s pioneering model of “proper marketing.”

For the past two decades, Carol has championed environmentally sustainable practices, adding a “greener” focus to her portfolio of skills. Her expertise spans executive team management, public relations, corporate communications, P&L management, life cycle analysis, multi-platform advertising, digital marketing, social media strategy, brand management, and product marketing.

Before co-founding Marketiquette, Carol held leadership roles at renowned companies such as Dixon Ticonderoga, Tupperware, and The Walt Disney Company. Her career highlights include:
– **Product Developer**: Collaborated with sourcing teams to implement best-practice procurement strategies.
– **Director of Product Marketing at Tupperware**: Innovated the “core” quarterly catalog, integrating lifestyle content and recipes to extend consumer engagement.
– **Vice President of Marketing at Dixon Ticonderoga**: Created Y3K millennium marketing campaigns to elevate consumer awareness of the “world’s best pencil.”
– **SVP of Marketing**: Led NASCAR-focused “performance marketing” programs, managing multi-platform advertising and introducing G-1 Racing Oil, which demonstrated a 4% horsepower boost in DYNO testing.

A New York native, Carol holds a Bachelor of Science degree from the prestigious Fashion Institute of Technology (FIT) in Manhattan. She began her career at Macy’s Merchandising Group as a Merchandising Merchant and Associate Brand Director, where she spearheaded private label product development, achieving a 120% increase in sales and improving gross margins and brand penetration by 33%.

Carol’s career exemplifies her ability to innovate, lead, and deliver results while maintaining a forward-thinking and environmentally conscious approach.

A ‘seasoned’ super-charged Leukemia surviving branding enthusiastic entrepreneur and accomplished C-level executive, Mr. Loch has over 35 years of progressive leadership, marketing and sales experience within the highly competitive consumer packaged goods arena. Based on these experiences, Mr. Loch pioneered the concept of “Marketiquette,” which describes ‘proper marketing’ philosophy, which he has been successfully applying for the past 20 years. The art and scientific process of uncovering unmet needs to satisfy consumer demand and then implementing branding and go-to-market strategies provides profitable solutions for clients of his consulting firm (Techtronic Industries -TTI, Valeo, PPG and others). In addition, Jeff has had exposure to just about every major retailer within a variety of trade classes and has achieved enormous success while working for some of the most successful branding companies in the world, including Clorox/Armor All Products Corporation, ConAgra Foods, Pfizer Consumer Healthcare (American Home Products) and Dixon Ticonderoga.

For the past two decades, Mr. Loch has been driving an environmental agenda based on the ideology that end-users should not have to compromise performance or sacrifice value when choosing a safer “eco-friendlier” alternative product, ultimately making this GREEN choice a LOGICAL choice. This foundation led him to the creation of the bio-based/biodegradable lubrication category (EAL – environmentally accepted lubricant), now listed within the USDA Bio-Preferred “mandated” Federal Procurement Program, with the introduction of G-OIL®, the world’s first and only API/ILSAC GF-5 commercially available certified motor oil…who’s performance was successfully proven in NASCAR and market acceptability upon consumer consumption with product purchases off the shelves of Walmart and The Home Depot to name a few.

While at Green Earth Technologies (GETG), the company he founded and served as President, he single handedly raised over $20mm in investments, generated over $70mm ins sales and drove GETG to a market cap of well over $100mm. Now, Mr. Loch has created b2 biOil™ (www.b2oil.com) to continue addressing the world’s growing lubricant concerns regarding the usage and improper disposal of non-green mineral based/fossil based motor oils while meeting performance demands of on-going government requirements, successfully passing all DoD/DLA testing criteria which led to the acceptance and assignment of NSN certification numbers for the b2 bio oils (biOil™).

A native of Michigan and graduate of Albion College (BS/BA); during which time he was a collegiate athlete, a member of the Sigma Chi Fraternity and Walt Disney World tour guide, Mr. Loch began his career with Pepsi Cola.

Mr. Marley is an accomplished C-level executive with significant leadership experience. He is well known for building and leading high-performing, complex organizations in multi-site, multi-cultural environments. Adept at creating and leading transformational change, he has an array of skills in organizational design, strategic planning, process improvement, risk mitigation; and, cross-functional leadership to deliver impactful and sustainable bottom-line results.

Mr. Marley’s professional career includes various executive leadership roles, most recently with Chemtool, Inc., a global industry leader in grease and industrial lubricants manufacturing, a Lubrizol Company owned by Berkshire Hathaway as a Business Unit Leader/General Manager.

Prior to this appointment, Bruce served as EVP Sales & Marketing with Biosynthetic Technologies, Inc. a worldwide manufacturer of bio-based sustainable base oils named Estolides. Estolides are mad from organic fatty acids found in various bio-derived oils. He was also the Commercial GM/Director for Chemtura Incorporated’s Petroleum Additives Division in chemical intermediates, additives, specialty chemicals and consumer protection products.

A resident of Orlando Florida and graduate of Nichols College (Massachusetts) with a BSBA in Marketing, Bruce began his career with BP owned company Castrol, Inc., the manufacturer and marketer of high performance automotive, industrial, marine and other specialty lubricants, concluding his tenor as VP/GM Commercial Business Unit.

Mr. Kojo “Arnold” Asante is a well accomplished entrepreneurial spirted professional businessman who over the years has applied his vast consumer packaged goods sales and marketing expertise when achieving tremendous successes within the markets with the companies he created/founded, including Kamsak Ltd., Imagin & Fusion, the Mantle Group Company, Ltd.; and, KAMSAK Gold Reagents, LLC.

Today, Arnold spends his time managing the b2 biOil international business…soliciting and pursuing multiple opportunities throughout ECOWAS, the Economic Communities of West African States and the Southern African Development Community (SADC), who both share overwhelming current demands as they begin legislations to mandate bio-lubricants, the execution of b2’s Lubes on Wheels (LOW) direct to consumer and customer at home-at office oil change sales and services and know-how as well as exploring the region’s enormous supply of palm oils as a secondary source for b2’s bio-content requirements.

In addition to the above, Mr. Asante is an alumnus of the University of Ghana whereby he had his tertiary education and Presbyterian Boys’ Secondary School Legon for his secondary education. In the meantime, he is currently pursuing a Masters in Science (MSC) in marketing at the prestigious Salford University in Manchester, United Kingdom. A talented soccer player continuing to pursue his passion when not promoting bio-lubricants or performing at home or at office oil changes, Arnold enjoys his addition role as a frequent flyer traveling regularly between Africa and the USA.

OUR BOARD

Carol Loch

Chairman

Jeffrey Loch

Director

Bruce Marley

Director

Chief Kenneth Lukins (USCG Retired)

Director

Chief Kenneth R. Lukins (USCG, Retired)
Founder and Senior Owner, Lukins International (DBA Lukins & Associates, LLC)
Vice President, Advanced Coatings Engineering, LLC
Vice Chairman, CC Forum Global Sustainable Development and Secretary General of CC Forum VIP of Americas
Trustee, International Peace Force
Senior Executor, 751.Earth

Chief Ken Lukins has 45 plus years extensive experience in environmental and emergency response to include major oil spills and chemical releases, port and maritime safety and security, energy facilities safety and security, law/drug enforcement, customs and INS operations, and anti-terrorism. He has provided services in corporate safety and security issues, and related training support services for energy, chemical and transportation industry clientele, as well as both the U.S. and foreign governments. He has been responsible for developing and leading all levels of training, drills and exercises that focus on Spill Management, Equipment Deployment, HAZWOPER (Hazardous materials response), Crisis Management, Anti-Terrorism, Maritime Security, and Health & Safety.

Chief Lukins completed a twenty plus year career with the U.S. Coast Guard, gaining invaluable expertise in training, oil and hazardous materials response, law enforcement, safety, occupational safety and health, drug enforcement, maritime security, anti-terrorism, emergency response and hazardous materials operations. He has extensive knowledge in all phases of emergency and remedial response, both domestic and international, and has lectured domestically and internationally in industrial and collegiate settings.

Chief Lukins developed the U.S. Coast Guard National Strike Force’s protocols for responding to terrorist events. He was a Response Supervisor, responding to numerous incidents of national significance including the EXXON VALDEZ oil spill; AMERICAN TRADER oil spill in Long Beach, CA; Nitro West Virginia Hazardous Waste site; Barge VISTA BELLA oil spill in the Eastern Caribbean; and the SANTA CLARA I chemical response in Charleston, SC, where he led multiple Level A (fully encapsulated) entries into the vessel’s hull to stabilize a highly explosive, potentially lethal atmosphere. In addition, he acted as a response supervisor to Hurricane Hugo, striking Puerto Rico and the East Coast of the United States in September of 1989, and Hurricane Andrew, striking Florida in 1992.

Early in his career, he was loaned out to the National Oceanic and Atmospheric Administration (NOAA) to take part in the Alaskan Humpback Acoustic and Behavioral (AHAB) research project in Southeast, Alaska where he worked alongside top scientists in studying and photographing the migration and feeding habits of the Humpback whale.

After retiring from the U.S. Coast Guard, Chief Lukins provided consultancy services to the government of France during the T/S ERICA oil spill off the coast of Breast, France in January of 2000, and the government of Turkey during the Maltese tanker oil spill off the coast of Istanbul, Turkey, also in January of 2000. He served as the Incident Command for a major chemical explosion and fire in Austin, Texas in 1999. He served as a Subject Matter Expert on the Inter-Agency Board for the U.S. Department of Defense/Department of Justice for chemical response to terrorist activities, where he drafted the Board’s first draft of the Standardized Equipment List (SEL) for response to chemical attacks currently in use by the United States and ally governments.

Chief Lukins has strong international experience in all previously mentioned areas, including conducting security, crisis management, and emergency response operations in over 100 countries, and has lectured in Africa, Asia, Europe, the Middle East, and throughout the Americas. He assisted BP with the Deep Horizon incident in the Gulf of Mexico, working as Team Leader for BP’s High Interest Technology Testing (HITT) Team. The HITT team was tasked with reviewing and testing the thousands of recommendations BP received during the duration of the blow out and response, as well as developing new technologies.

Throughout his professional career, he has been involved in humanitarian operations, serving as President of the Board of Directors for United Way of Southeast Alaska, and as President of the Chief Petty Officers’ Association. He was involved in the humanitarian operations in Haiti after the devastating earthquake of 2010, working security and logistics issues for medical teams operating throughout the island under extreme conditions to bring relief to the hundreds of thousands of victims of the tragedy. He has volunteered his services to MERCY SHIPS to keep their crew and staff on the AFRICAN MERCY trained on security and safety issues related to maritime operations while the vessel serves its humanitarian mission in West Africa.

In addition to being the Founder and Senior Owner of Lukins International (DBA Lukins & Associates, LLC), Chief Lukins serves as Vice President of Government Solutions for Advanced Coatings Engineering (ACE) and a board member, holding the exclusive rights to ACE Security Laminates for California and the adjoining states. He serves as Vice Chairman of the Organizing Committee for the CC (Climate Change) Forum Global Investment in Sustainable Development and the Secretary General of the CC Forum VIP Club for the Americas, an organization whose full focus is on combating the horrors of Climate Change.